Marketing
Marketing Manager
Develops and implements strategies to promote and sell a company's products or services.
Commerce
Role overview
Develops and implements strategies to promote and sell a company's products or services.
Career role Name
Marketing Manager
Career Cluster
Marketing
Career Role details
Develops and implements strategies to promote and sell a company's products or services.
Job duties and Responsibilities
Conducts market research, develops marketing plans, manages advertising and promotional campaigns, analyzes campaign performance, leads marketing teams.
Industry alignment
Consumer Goods, Technology, Retail, Services, Entertainment, Agencies.
Work environment
Primarily office-based, but involves meetings with clients, agencies, and teams; can require travel and working around campaign launches; standard business hours with potential for overtime.
Opportunity Type
Creative and strategic, moderate work stress, excellent salary growth, high creativity opportunity, dynamic career path.
Key skills needed
Market research (advanced), Strategic planning (advanced), Digital marketing (advanced), Communication (advanced), Brand management (intermediate).
Interest type alignment
Enterprising (E), Artistic (A), Conventional (C) - aptitude for persuasion, creativity, and strategic thinking.
Career growth Path
Marketing Assistant (1-3 yrs), Marketing Executive (3-7 yrs), Marketing Manager (7-12 yrs), Director of Marketing (12+ yrs).
Suggested education Pathways 10th standard onwards
[
"BBA (Marketing)",
"MBA (Marketing)",
"B.Com (Marketing)"
]
Education Stream recommendations
Commerce
Demand in India
High demand due to competitive markets and increasing digital advertising spend.
Demand globally
Strong global demand, especially for those skilled in digital and data-driven marketing.
Career & Job Prospects
Brand Manager, Digital Marketer, Advertising Manager, Sales Manager, Public Relations Specialist.